What’s new in SEO? Well, to be honest, nothing…
October 22nd, 2007 by Marc UhligYou probably think I am crazy to make such a statement, we are a company offering SEO services to our clients, I am in charge of online marketing, and I tell you that there is nothing new? Let me explain…
Yesterday night a friend of mine told me that he wants to get some videos up on YouTube, for SEO, so I asked him what these videos will be about and he answered it doesn’t matter.
“Well”, I said, “it actually does matter, even when you manage to get some hits from there, what will they be worth? How qualified will the traffic be you can catch like this?”
These are the kind of things I find frustrating, there is so much bs in this industry, so many self-proclaimed SEO experts announce new techniques to catch some hits every other day, without any understanding what the real deal is, wasting the money of their clients or giving worthless advice.
I think in the last couple of years not too much has changed in the world of SEO - it was and it still is all about the distribution of quality content - adding value tothe site, giving the visitor a real reason to come - and Bingo! The “me too” strategy won’t work.
If you want to optimize your website for search engines you have to think like a search engine. What is it what a search engine wants to accomplish? It wants to deliver relevant results to it’s users. Why? Well, delivering relevant results means the user will come back resulting in more possibilities to show paid advertising which equals more money. Google makes more then 90% of it’s profit with paid advertisement.
So, we shouldn’t optimize our pages for search engines, we should optimize them for the visitor, we should provide quality content, and we should make it easy to find the quality content on the site. This also means the search engine will find quality content on the site - and it won’t have a problem to find it.
Optimize your site for the visitor, and you will automatically optimize it for search engines. And all SEO really is about is the distribution of quality content, and to make sure that everybody can find it, and a huge part of SEO is actually to optimize the usability of your site.
Now you probably think I am even more crazy, because what I am telling you is you actually don’t need an SEO expert? Well, if your business is running by itself, then yes. But this is very unlikely in most cases, and the creating quality content and making sure everybody can find it is way more tricky than it sounds. Do you really have the time to stay on top of this game to know where and how internet users are actually looking for quality content? Probably not. So why don’t you do what you do best and run your business, and leave it to the SEO expert to figure out the online marketing part for you?
Talk to the SEO expert you trust, and if he/she can not explain in detail what he/she wants to do and why and is talking gibberish instead, well, then I recommend to reconsider your choice.
Tags: Online Marketing, SEO